What I Do
My Resume
“Why Work with Me?”
The internet is full of writers. Most of them just create content.
I build content engines that rank, educate, and keep bringing in pipeline long after they go live. Over the last five years, I’ve worked with HR tech, AI platforms, and B2B SaaS teams to turn their blogs into reliable growth channels. I write high-impact long-form content and I build the systems that keep it working: refresh cycles, clear briefs, internal linking, and consistent publishing that adds up over time.
In practical terms, that looks like this:
- Promoted to SEO and Content Strategy Lead at Vervoe after rebuilding their neglected blog into the number one organic lead-generation channel.
- Delivered 60-120% organic traffic growth across SaaS and HR tech clients through refresh-led SEO.
- Contributed to a verified 255% increase in demo signups at TestGorilla through content upgrades.
- Ranked bottom-of-funnel and comparison content in the top three search results, driving 70-110% more high-intent traffic.
- Published over 300 long-form articles with a 90-95% first-draft acceptance rate for recurring clients.
What I focus on:
- Long-form educational content that’s easy to read, technically accurate, and optimized to rank
- Topic clusters shaped by ICP pain points and search intent
- Updating existing content for fast wins that improve rankings, CTR, and conversions
- Delivering clean, editor-ready drafts with titles, headers, structure, and internal-link recommendations built in
If you want content that performs, and a writer who can look after the engine around it, let’s talk.
Have questions about how I work? Contact me today.
